36.2° Wraparound in Sand beige
RITE 37° StudioResearch-led visual direction
Based in Seoul, sometimes London.
We develop concepts, campaign imagery and visual systems for brands and creative teams.
Our work connects cultural research with image-making and production, carrying an idea from its first direction to its final form.
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Creative direction / Photography / Generative image-making / Styling / Post-production
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What We Do
01Visual Direction
Visual identities, narratives and building worlds.
02Campaign Imagery & Film
Still and moving image across photography, film and generative processes.
03Objects & Spatial Concepts
Physical objects, merchandise and spatial concepts.
How We Work
We work across image, object and space, choosing the process around each project rather than the other way around.
Photography, generative image-making, physical production and post-production are used where the work calls for them.
Previous projects before the studio
CHANEL / MÉTIERS D'ART - SEOUL, 2026
Concept proposal (Selected)
through DAZED Korea
H&M × DAZED UK
Localisation / Pitch development
Seoul - London, 2026
JOHNNIE WALKER × MA+
Brand Project Coordination
Seoul, 2026
LIVE NATION KOREA
Visual Direction for Artist Tour Merchandise
Seoul, 2026
BUSAN INTERNATIONAL FILM FESTIVAL
Spatial / Visual Project Management
Busan, 2025
A2Z MAGAZINE
Fashion Editorial & Visual Content
London, 2024
Have something in mind?
✉️ studio@rite37o.com